Can’t Keep A Good Alicia Keys Down In ‘It’s On Again’ Video

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ICYMI, Alicia Keys gives good inspo. With “Girl On Fire” and “Empire State Of Mind” in her back catalog, we’re not exactly sure how you could’ve missed that, but we digress. The New York native is back on the empowerment tip with her new video for “It’s On Again,” her cut off of the “Amazing Spider-Man 2” soundtrack.

Watch Alicia Keys' "It's On Again" video featuring Kendrick Lamar with cameos by Pharrell Williams and Hans Zimmer.

The clip begins with featured artist Kendrick Lamar, who serves as a kind of old-school theatrical chorus figure with his opening verse. We quickly learn that he, Alicia, producer Pharrell Williams, and composer Hans Zimmer are up to something, and it’s not a medley of Zimmer’s greatest hits. (Cue “Batman!”)

Intercut are scenes of Andrew Garfield and Emma Stone in character, looking confused as they try to keep up with our musicians’ mysterious plan. “I’ll bet they wonder how I go on,” plots Alicia from behind the scenes, soon answering her own question with: “I simply say, ‘It’s on again.’” Insert your dramatic animal GIFs here.


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