Nas Makes First Signing On New Label

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The Queens rapper is giving Boldy James a shot.

With the recent release of Illmatic XX, Wednesday’s premiere of his“Time Is Illmatic” documentary, and the impending 20-year anniversary of his debut album, Nas has been celebrating the past a lot of late. But now, he’s looking to the future.

On Thursday (April 17) it was announced God’s Son had signed Detroit rapper Boldy James to the recently launched Mass Appeal label,according to Fake Shore Drive.

Nas

Last year, Nas invested in Mass Appeal, where he became Associate Publisher of the magazine. “I always liked what they represented,” he toldForbes in April 2013. “They invested into the culture … I saw their vision for what they planned and I thought I could add value across the board.”

In January, Nas tweeted about the rapper:

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